![]() ![]() In 2014, the Company launched an integrated marketing campaign for Gold Peak that included national television, print, outdoor and digital and social media advertising. Gold Peak, a premium tea brand developed by the Company, debuted in 2006 and has been growing double digits since its launch. ![]() The success of these brands has propelled the Company’s tea portfolio to substantially outpace the growth of the category globally over the past two years, while gaining market share on both a volume and value basis. Gold Peak and FUZE TEA join Japan’s billion-dollar green tea brand, Ayataka, as the Company’s largest brands in the global ready-to-drink tea category, each of which has been launched since 2006. “Through a strong global focus on building locally relevant and innovative brands, our Company, together with a network of strong local bottling partners, has worked to successfully double the size of our billion-dollar brand portfolio in less than a decade.” “We are taking definitive steps to capture the enormous growth opportunities available to us in the global nonalcoholic ready-to-drink beverage industry,” said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company. Here is Coke’s press release regarding the news in full:ĪTLANTA–( BUSINESS WIRE)–The Coca-Cola Company today announced the addition of three brands to its growing roster of beverages that generate annual retail sales of more than $1 billion, bringing to 20 the number of billion-dollar brands in the Company’s portfolio.īrands from the fast-growing ready-to-drink tea and water categories are the latest additions with Gold Peak tea, available in the United States, FUZE TEA, sold in nearly 40 countries, and I LOHAS mineral water, sold in Japan, joining the Company’s billion-dollar club in 2014. 28, 2014, up 6.12 percent over the year prior. sales (including those of C-stores, supermarkets, drugstores, mass retailers, military commissaries and some club and dollar store chains) of packaged, ready-to-drink tea reached $3.2 billion a 52-week period ending on Dec. IRI, a Chicago-based market research company, reported that multi-outlet U.S. ![]() Fuze Tea comes in 30 varieties and is sold in ready-to-drink and fountain-dispensed formats in 40 markets around the world. The Nestle-owned tea brand had been distributed by Coke since 1992, but the companies agreed to alter a long-term partnership allowing for Nestle Waters North America to take over wholesaling responsibilities. Coke developed and Fuze Tea in 2012 as a way to fill out a distribution gap left by Nestea that year. As quickly as Gold Peak reached $1 billion in sales, Fuze Tea, a brand extension of Fuze (which Coke acquired in 2007), hit the milestone in only three years. ![]()
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